Way Of Online Marketing with Powerful Content

Manageable expectations

If you can't keep a commitment to good content for a regular newsletter or blog, don't start it. Instead, create a twelve-part series, or ten-part, or six-part. Six really good installments delivered weekly, with a sharp and relevant quarterly follow-up, are a whole lot better than weekly content that even your mom wouldn't bother reading. And if you lack the energy to continue your formerly-great newsletter, that's OK too. Shut the project down and point your customers to an archive of the best stuff.

Or you might consider a quarterly newsletter, rather than a monthly one. It's a lot easier to answer 4 compelling questions a year than it is to answer 12.

Commit to quality

I'm working my way through the Thirty Day Challenge , which is fascinating. Australian marketer and jovial goofball Ed Dale delivers thirty highly detailed free lessons on Internet marketing.

If you have some time and energy to devote to learning a new marketing skill set, this is well worth doing, but I'll offer one warning. Dale's approach will teach you to make your first few cents in a short period of time. But if you want to go beyond a few hundred dollars (and for the time invested, a few hundred dollars is pretty measly wages), you'll need to develop much more robust content than the typical Thirty Day Challenger is putting forth.

That's actually what's great about it. With commitment and focus, you can pull ahead of 99% of your competitors.

I know that you already have those qualities. You continue to read this newsletter to improve your skills. I'm betting you use other resources to make your marketing and communication more effective. Keep taking action and keep applying these principles. It doesn't happen overnight, but the success you'll build will be massive.

Next action: Ask a trusted friend to answer the following questions honestly: Is your (newsletter, Web site, brochure) interesting? Is it relevant to your customers? Does it make you and your business look smart, competent, and trustworthy?

Dive deeper: Take a look at the Thirty Day Challenge program. (I'm not affiliated with them in any way, just a student.) It takes an hour or two a day and will teach you how to broadcast content effectively and find the right Web traffic for it. Itwon't teach you how to create the best possible content, but that's what you have my sites for!